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Frequently Asked Questions

Feel free to get in touch if your answer isn't here

1. Who are Brand Finance?

Brand Finance is the world’s leading independent brand valuation consultancy, with offices in over 20 countries. Brand Finance bridges the gap between marketing and finance by quantifying the financial value of brands. Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales (ICAEW), and also the first brand valuation consultancy to join the International Valuation Standards Council (IVSC). Further information can be found on our website.

2. What is soft power?

Soft Power is a nation’s ability to influence the preferences and behaviours of various actors in the international arena (states, corporations, communities, publics etc.) through attraction or persuasion rather than coercion.

3. What is the Global Soft Power Index?

The Global Soft Power Index is the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries. The Global Soft Power Index 2021 report and the findings of this year's study are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

4. How can I find out about my nation's results?

To find out more about your nation's Global Soft Power Index 2021 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.

5. What if I have forgotten my password, cannot find it, or would like to update it?

If you are unable to locate your password, please click here to log in or register in the top right-hand corner of the website and then click "Forgotten password" on the next page. You will receive an email with a link to reset your password.

6. What should I do if the page is not responding when I try to login?

If you are currently using Internet Explorer, please try to log in from Microsoft Edge or Google Chrome. If you continue to have problems logging in please click here for further support or email the event team.

7. Am I still be able to view the webinar after the event if I was unable to attend on the day?

If you were unable to join us for the live event, you can view all the recordings here.

8. How do I access the virtual event?

The event is now available to view online here. Please log in here and select the ‘Content Library’ tab. 

9. How do I test my connection?

For the best viewing experience, we would recommend using headphones and watching over a stable internet connection. For details on technical support, please read our guide by clicking here.

10. What if I want to share this event with a colleague?

If you would like to nominate a colleague to view the event, please ask them to start registration here

11. Where can I see the event agenda?

The full agenda can be viewed on the agenda page

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