The Summit features a series of expert panel discussions and keynote presentations.

12:00 - 12:30

Welcome & Global Soft Power Index 2021 Results

David Haigh, CEO of Brand Finance, kicks off the proceedings of the day with a presentation of the results of the Global Soft Power Index 2021 – featuring a video message from Tom Tugendhat MP, Chair of the Foreign Affairs Committee of the UK Parliament.

David HaighTom Tugendhat
12:30 - 13:30

Panel Session 1: The Impact of COVID-19 on Soft Power

Our experts explore the impact that the COVID-19 pandemic has had on the world, and how effectively different nations and their leaders have responded to the crisis – moderated by the BBC’s Zeinab Badawi.

David L Heymann. M.D.Carl BildtGeorge YeoRebecca SmithZeinab Badawi
13:30 - 14:00

Working Lunch Break & Global Soft Power Index Dashboard Presentation

Stay tuned for more insights from the Global Soft Power Index and a demonstration of our interactive dashboard, which allows you to explore the results in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

Parul Soni
14:00 - 15:00

Keynote Speech and Q&A with Hillary Rodham Clinton

Hillary Rodham Clinton discusses her views on the relationship between hard, economic, and soft power today, and shares her predictions on how the relative importance of each is likely to change in the years to come. The keynote speech will be followed by a Q&A with the attendees – moderated by the BBC’s Zeinab Badawi.

Hillary Rodham ClintonZeinab Badawi
15:00 - 16:00

Panel Session 2: The Future of Soft Power

Our experts discuss predictions for the future following the turbulence of the last twelve months, and explore how nations’ hard and soft power will evolve over the coming years as they emerge from the global upheaval – moderated by the BBC’s Zeinab Badawi.

Steve ThomsonProfessor Joseph NyeProfessor Thuli MadonselaDavid MilibandZeinab Badawi
16:00 - 16:05

Conclusion & Closing Remarks

David Haigh, CEO of Brand Finance, offers a summary of the discussions as the Global Soft Power Summit 2021 comes to a close – featuring a video message from Ma Hui, Minister at the Chinese Embassy in London.

David HaighMa Hui

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