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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Workshop: Ukrainian Institute and British Council: UK/Ukraine Cultural Partnership. From Season to Eurovision
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Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index and Nation Brands studies.
Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.
In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including New Zealand Story, the Australian Trade and Investment Commission, and the Ministry for Foreign Affairs of Finland.
Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.
Tetyana Filevska is a creative director of the Ukrainian Institute, Ukraine’s cultural diplomacy organisation. Art-manager, curator and writer. Her background is in philosophy with experience in contemporary art and Ukrainian art history of the 20 century. Author of the books “KAZIMIR MALEVICH. Kyiv Period 1928-1930″, “Kazimir Malevich. Kyiv Aspect” and ” Dmitro Gorbachov. Sluchayi “. Worked in various art institutions in Ukraine. Tetyana curated a public programme of the Ukrainian Pavilion at the 59th Venice Biennale dedicated to decolonisation.
Claire de Braekeleer is Regional Arts Director, Wider Europe for the British Council. She leads the strategic direction and delivery of a portfolio across 15 countries, including Ukraine, and actively led the development of the UK/Ukraine Season of Culture 2022/23. Claire has held other senior roles for the British Council covering arts, education, partnerships and communications, and has been based in Istanbul, Cairo and Moscow. She has an MA in Cultural and Creative Industries from King’s College London.
Martin Green is currently BBC’s Managing Director of Eurovision Song Contest 2023 where he is responsible for leading and overseeing all aspects of this milestone event in UK broadcasting history. An accomplished leader with over twenty years’ experience in major global events he has earned an international reputation for delivering world-class, large-scale productions. Before joining the BBC he was the Chief Creative Officer of Birmingham 2022 Commonwealth Games where he delivered the opening and closing ceremonies alongside a major cultural programme, and Chief Creative Officer of Unboxed: Creativity in the UK. Prior to that he was CEO of Hull UK City of Culture 2017, a ground-breaking world class arts festival that reinvigorated the city and as Head of Ceremonies for the London 2012 Olympic and Paralympic Games, he oversaw the delivery of the Torch Relays and Opening and Closing Ceremonies of the Games – showcasing the best of British culture on a global stage.