
Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
Panel: Understanding the Relationship Between Commercial Brands and Nation Brands



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CloseHelen Brocklebank is the Chief Executive of Walpole, the industry association for the British Luxury sector. Walpole's mission is to promote, protect and develop luxury in the UK in fashion, automotive, retail, e-commerce, wines and spirits, hospitality, jewellery and watches, small leather goods, ceramics. It represents 270 British luxury brands and develops a pipeline of economic growth for the sector through its flagship programme, Brands of Tomorrow, which invests the time and talents of established luxury players into 12 fledgling brands each year. In 2020, Walpole launched the British Luxury Sustainability Manifesto, developed with McKinsey.
In addition to her role at Walpole, Helen is an Executive Member of ECCIA, the European Cultural and Creative Industries Alliance, working with sister luxury associations across Europe to ensure the legislative and regulatory framework supports and protects the business of luxury. She is also a Member of the DIT Trade Advisory Group for British Manufactured and Consumer Goods, Chair of Consumer Goods Advisory Group and is a Member of the London Philharmonic Orchestra Advisory Council and on the Duke of Edinburgh's Women in Business Committee.
Veetika is an experienced professional with varied sectoral background across - Hospitality, Retail, Financial Services, Telecom and Consumer Goods. Skilled in Digital Strategy, Data and Analytics, Business Planning, Strategic Planning, Product Management, Consumer Strategy, Brand and Marketing Management and PR.
She has a strong marketing and finance professional with a Fulbright Scholarship for Leadership and Strategy from Carnegie Mellon University - Tepper School of Business

Richard has over a decade in value-based marketing, brand valuation and intangible asset valuation. He sat on the ISO Technical Committee 289 on Brand Valuation and contributed to the Brand Evaluation standard ISO 20671. He lectures on brand valuation and other topics to business schools and has a regular guest lecture series at London Business School.
While at Brand Finance he has overseen an array of the internal initiatives and studies while also leading many of the client relationships. With experience from B2B and B2C industries and brands, Richard has worked across all of Brand Finance’s service lines as a Chartered Accountant (ACA) and member of the Chartered Institute of Marketing but particularly specialises in valuation.
In addition, he has a BA in Mathematics from the University of Oxford.