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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Panel: The Role of Sustainability in Developing Soft Power
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Peggy Liu, Chairperson of JUCCCE, is a leading environmentalist at the heart of the greening of China since 2007. Named the "Green Goddess of China" by Chinese press, she travels the world to consult companies and governments on how to catalyze societal-scale change, scale sustainable innovation, and collaborate with China.
Peggy keynotes around the world on lessons she learnt in tackling China's toughest environmental challenges: pollution, urbanization, epidemics, drought, obesity and diabetes.
Introduced Smart Grid to China and catalysed the revolution of electricity distribution to allow for renewable energies and energy efficiency at scale. Now China is the world leader in implementing Smart Grid innovations.
Catalysed China’s change from incandescent lighting to energy efficient lighting, the largest leverage point in saving energy. Now China is the world leader in LEDs.
Launched Food Heroes in 2013, teaching young kids and parents to eat in a way that is good for themselves and the planet. Now China's diets are incorporating more planetary friendly foods and food waste policies are strictly implemented.
Peggy is a World Economic Forum Young Global Leader. She was awarded the "Nobel" of climate change, the "Hillary Step". The Economist called her "one of the most innovative thinkers in Asia." Previously, she was a venture capitalist and founded one of the earliest ecommerce companies in Silicon Valley. A "Red Herring" cover story dubbed her an "Internet Pioneer". She started her career as an MIT-trained engineer and McKinsey consultant.
Fredrik Reinfeldt has been active in Swedish and international politics for over 25 years. As Party leader and Swedish Prime Minister, Mr Reinfeldt reinvented the Moderate Party (centre-right) and formed a four-party alliance that won two successive elections.
Today Mr Reinfeldt is active giving lectures on geopolitical situation, leadership, economy and European and Nordic politics.
In August 2019 he was appointed chair of the newly formed Centrum for AMP. Centrum for AMP is a centre of excellence in the field of activating public spaces. It´s a Swedish model of the BID-concept (Business improvement district) that successfully has been used in for example New York and London.
During the years 2016-2019 Mr Reinfeldt held the post as chair to the Extractive Industries Transparency Initiative (EITI). The EITI is an international coalition of stakeholders working together to promote open and accountable management of natural resources.
In May 2022 Mr Reinfeldt was appointed chair of Visita. Visita represents approximately 8.000 hotels, restaurants and other enterprises in the Swedish hospitality sector.
Since May 2021 Mr Reinfeldt is chair of Drivkraft Sverige. The Swedish Industry Organisation for Sustainable and Innovative Mobility (Drivkraft Sverige) is a national industry organisation for fuel and biofuel producers and marketing companies its members. Drivkraft Sverige works actively with the change to a carbon neutral society by 2045.
Robert leads Brand Finance’s sustainability research and consulting practice – advising businesses on the role perceived sustainability plays in helping businesses to grow revenue, attract talent, and access finance and how they can maximise these benefits.
Robert has a longstanding interest in sustainability and the role of brands in delivering better environmental and social outcomes and is overseeing Brand Finance’s approach to addressing its own sustainability.
He holds an undergraduate degree in Geography from the University of Oxford, and more recently completed a course with Cambridge Judge Business School on the Circular Economy and Sustainability Strategies.
In his spare time Robert volunteers with the Blockchain and Climate Institute, a progressive think tank providing expertise in the deployment of emerging technologies for climate and sustainability actions.