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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Panel: The Role of Sport in Developing Soft Power
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Since joining Women in Sport in 2019 Steph has renewed the charity’s strategy based on its proud 40 year history and has developed the charity around its existing strengths in insights and research. As CEO she has been making sure the charity is tackling major policy issues, growing its influence in government and its partnerships in sport, whilst diversifying its people and its funding base. Before Women in Sport, Steph was CEO of a major environment movement and campaigned on climate change and nature’s recovery. She is experienced in achieving legislative change and is a strong advocate for the outdoors, active living and team sport. She is passionate about freeing up the lives of women and girls in all their diversity to experience the joy of sport. She believes it is wrong that so many women and girls are missing out on the wellbeing, resilience and leadership skills sport can instil.
Hugo is Head of Sports Services, and works with corporate sponsors and rights holders on brand valuation, sponsorship return on investment and sponsorship strategy.
He has worked across football, motorsports, rugby, and other sports, consulting on brand strategy and sponsorships of teams, organization, stadia and competitions.
Hugo is also experienced in Brand and Business Valuation, Business Strategy, Tax & transfer pricing, Reputational Damage Litigation and valuation for M&A.
Hugo is a chartered accountant, ACA, and graduated from the University of Oxford with a MEng degree in Engineering, focusing on Biotechnology and Energy.
David is a Brand Consultant specialising in personal, corporate and sports brands.
For nine seasons, he was the external brand consultant to the Mercedes-AMG PETRONAS F1 team. He worked behind the scenes advising the team, drivers and the team principle on brand and reputation management. This has given him a unique insight into how sport is used by nation states and major corporations to influence their audiences.
He’s has also worked with INEOS to support them as they developed a brand that could work across a global business and a diverse portfolio of high-profile sports teams.
He has had a twenty-year career in marketing in the technology industry with companies such as Dell, Compaq, Intel and Xerox, encompassing senior roles in a variety of marketing disciplines.
Saskia Tidey is a double Olympian in the sport of sailing. Tidey holds dual nationality both Irish & British. After representing Team Ireland at the Rio 2016 Olympic Games in the 49er FX women’s skiff, Tidey switched to Team GB for Tokyo 2020 placing 6th.
Saskia has had multiple medal success at 49er FX European, World, and World Cup championship during the Tokyo Cycle.
In Tokyo, Tidey and her teammate Charlotte Dobson made the perfect start with a double win of the first to races at the Olympic Games. Narrowly missing our on the podium and overall finished in 6th.
Dobson subsequently retired from Olympic sailing. Tidey is currently pursuing her third Olympics with the goal to represent Team GB and challenge gold in Paris 2024 with her new team mate Freya Black.
David Magliano played a lead role in two of the highest-profile campaigns of recent times as Director of Marketing of the London 2012 Olympic bid, and as Director of Commercial and Marketing for the England 2018 FIFA World Cup bid.
David was one of the first employees at London 2012, the organisation which bid to host the 2012 Olympic Games. David worked with Sebastian Coe to promote London's candidature to the International Olympic Committee, and to build support for the bid at home and around the world. He was responsible for the bid's marketing strategy, and technical proposals relating to the marketing of the Games themselves. David devised and directed the crucial final presentation in Singapore, described as the fiercest competitive pitch of all time.
David performed the same role at the FA for England's bid to host the 2018 FIFA World Cup, although with markedly less success.
David has been UK Marketer of the Year twice, and Advertising Age's Global CMO of the Year. He was awarded an MBE in 2006.