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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Panel: The Role of Media in Developing Soft Power Part 1
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Andrew Neil is a publisher, broadcaster, speaker and company chairman working out of London, New York, Dubai and the Côte d’Azur.
In March 2015 The Times said: “The ultimate test for assessing whether a party leader was fit to be Prime Minister is to put them in front of Andrew Neil for 40 minutes, the most forensic interviewer in broadcasting.”
In April 2016, a poll of UK Members of Parliament voted him the best overall political journalist in the country.
In the 2019 General Election his prime-time interviews with the party leaders were among the most talked-about broadcast events of the election, including the one Boris Johnson refused to do!
In the course of his career, he has interviewed seminal world leaders such Kofi Anan, Richard Nixon, Jimmy Carter and Ronald Reagan; Tony Blair, Margaret Thatcher and Boris Johnson; Boris Yeltsin; Nicholas Sarkozy and Valery Giscard D’Estaing; PW Botha.
In September 2020 he announced he was leaving the BBC to be Chairman and lead prime time presenter of GB News, a new news channel to be launched early 2021. He left GBN shortly after its launch in June 2021, citing irreconcilable differences about the direction of the channel with the Board and CEO.
In May 2022 he launched a new political programme, The Andrew Neil Show, for Britain’s Channel 4 Network. In the aftermath of the Queen’s death he hosted a 90-minute special prime time discussion programme for Channel 4
His final major broadcast for the BBC was to anchor BBC TV’s 10-hour global coverage (BBC1, BBC News and BBC World) of the US election results on November 3rd, as he did from Times Square in 2016.
Nuseir Yassin is the Founder and CEO of - Nas Company and Nas Studios, with over 60 Million followers across the world. Nas.io and Nas Academy are housed under Nas Company with the mission to Bring People Together by building innovative education and community tools for creators.
Nuseir started out by creating of a Facebook page known as Nas Daily, where he would create and release a one-minute-long video daily for 1,000 days. After meeting Facebook founder Mark Zuckerberg in early 2018, Nas Daily was upgraded to "show" status, and by September 2018, his page had amassed over 8 million followers.
In 2020, Yassin created Nas Academy, a school for video creators and Nas Studios, a video-production studio. He also released a series of podcasts.
Deborah Bonetti is the Director of the Foreign Press Association in London and the UK Correspondent for Il Giorno, an Italian national daily newspaper.
She is a member of the UK Lobby and Chair of the Foreign Lobby (the group of International Journalists who have regular briefings with departments of State and Number 10 Downing Street).
She is also an Observer on the National Committee for the Safety of Journalists (DCMS) and a Royal Commentator on various outlets, including RAI (the Italian public broadcaster).
She has co-written a book on “Boris Johnson, the Media and the Pandemic” and one on Brexit, titled: “Do They Mean us? The Foreign Correspondents’ View on Brexit”, both published by Bite-Sized Books.
Mishal was a former presenter on BBC World News, spending time in Singapore and Washington as well as presenting live on location from around the world in places as far and wide as Abu Dhabi, Saudi Arabia, Pakistan, China, Egypt and Norway. She has covered international summits, royal weddings, assassinations and reported from refugee camps as well as live stories documenting the deaths of Osama bin Laden and Benazir Bhutto.
She is now part of the Radio 4 Today presenting team, reads the Sunday evening bulletin on BBC1 and appears across BBC News. Her first book, The Skills: From First Job to Dream Job – What Every Woman Needs to Know was published in 2018.