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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Introduction & Global Soft Power Index 2023 Results Presentation
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David is the CEO and founder of Brand Finance Plc. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance.
David pioneered the Brand Finance Nation Brands study over 15 years ago and has led the development of our practice from nation brand valuation to soft power insight. He has extensive experience working with nations, regions, and cities, including the GREAT Campaign, Brand South Africa, Seoul Metropolitan Government, and Italian Trade Agency. He has provided strategic advice on tourism and foreign investment campaigns to governments and place brand managers on all continents.
David is a passionate writer and has authored many articles for the marketing and financial press on nation branding and brand valuation, published in numerous newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing.