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Global Soft Power Summit 2023

Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.

Brand Finance's Global Soft Power Summit 2023, hosted at the Queen Elizabeth II Centre in Westminster, London, brought practitioners and researchers of soft power together to inaugurate the next iteration of the Global Soft Power Index and to explore and debate the role of soft power in international politics and business.

The video recordings of the sessions are available to view here.

Hosted in partnership with BBC Studios, on behalf of the international, commercial operations of BBC News, the Summit focused on the roles of sustainability, media, and sports in developing soft power. We also explored how soft power can impact the decisions of business leaders regarding investment and trade.

The Summit featured a presentation of the results of the Global Soft Power Index 2023 by Brand Finance - the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of 100,000+ respondents in 100+ markets on 121 nation brands.

We are delighted to host Former Prime Minister of the UK, The Rt Hon Boris Johnson as our keynote speaker.

Global Soft Power Index 2023

Global Soft Power Index: The world’s most comprehensive research study on perceptions of nation brands

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Partners and Sponsors

Media Partner
BBC Studios
Hotel Partner
Indian Hotels Company Limited

Contact us

For all enquiries regarding the Global Soft Power Index contact:

Konrad Jagodzinski, Place Branding Director
E. k.jagodzinski@brandfinance.com
T. +44 (0)207 389 9405
For all event enquiries contact:

Zoe Jones, Events Director
E. z.jones@brandfinance.com
T. +44 (0)207 389 9442