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Global Soft Power Summit 2023
Join us at Brand Finance's Global Soft Power Summit 2023 to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international politics and business.
02
Mar
Audience Address by The First Lady of Ukraine
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Olena Zelenska has been a member of the Kvartal 95 studio team since its foundation. The studio is engaged in the production of show projects, entertainment programs, movies, series and is the most famous and the most rated in Ukraine.
Mrs. Olena is a member of the author group and participates in writing texts for all projects of the Kvartal 95 studio, worked on the concept of "Make the Comedian Laugh" program and was one of the screenwriters of “Like the Cossacks…” comedy. She is also one of the producers of "Women's Kvartal" project.
On January 13, 2020, she became a member of the Development Council of the Mystetskyi Arsenal National Art and Culture Museum Complex.
On September 11, 2020, at the initiative of the President's wife, Ukraine joined the Biarritz Partnership, undertaking commitments in the areas of gender equality and the development of barrier-free public space.
In the humanitarian sphere, Olena Zelenska takes care of sending orphans for a long-term stay abroad. The First Lady also oversees humanitarian aid to family-type orphanages, large families, and elderly people who have remained and live in the liberated territories.
To reinforce the connection with the Homeland for forcibly displaced people, the First Lady initiated the project "Books without borders". 260,000 books in Ukrainian were printed for children who left their homes due to Russian aggression and found shelter in 20 countries.
In June 2022, together with the First Lady of Latvia, she opened a joint summer camp for Ukrainian and Latvian schoolchildren on the basis of the Riga Ukrainian Secondary School. And together with the First Lady of Lithuania, she opened the first Ukrainian center in the European Union in Vilnius for citizens who were forced to leave Ukraine. It will become a place of training, career counseling, psychological help, recreation for children, youth and adults. It is also a platform for cultural diplomacy between countries.
On September 22, Olena Zelenska presented her Foundation during a charity evening in New York during the 77th UN General Assembly.
The Foundation's primary goal is to restore Ukraine's human capital so that every Ukrainian feels physically and mentally healthy, protected, and able to exercise their right to education, work, and build a future in Ukraine.