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08:30
Welcome Reception & Networking Breakfast
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Workshop: Global Soft Power Index: Understanding the Methodology
Available to in person delegates only
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Workshop: Launching the Middlesex University Place Branding MA Programme -
Available to in person delegates only
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Workshop: Creating a Massive Transformative Global Movement
Available to in person delegates only
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09:00
Introduction & Global Soft Power Index 2023 Results Presentation
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09:20
Panel: The Role of Sustainability in Developing Soft Power
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10:10
Interview with the Minister of State for Foreign Trade of the UAE
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10:30
Networking Coffee Break
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11:00
Audience Address by The First Lady of Ukraine
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11:05
Interview with the Minister of Foreign Affairs of Ukraine
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11:20
Panel: The Role of Media in Developing Soft Power
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12:00
Keynote Speaker Presentation & Discussion
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13:00
Networking Lunch
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13:20
Workshop: Ukrainian Institute and British Council: UK/Ukraine Cultural Partnership. From Season to Eurovision
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13:20
Workshop: BBC StoryWorks: Building Your Soft Power Through Destination Marketing
Available to in person delegates only
BBC Studios and their creative arm, BBC StoryWorks, will take you on a journey to explore how to engage audiences in the wonders of your destination.It is widely acknowledged that focusing on the culture of a country can build soft power and attract visitors, who grow the economy. However, showcasing the arts, food, architecture and other aspects of your country's culture needs to be done in an authentic as way as possible.
Our 'how-to' guide covers marketing destination brands and is packed full of best practice examples that have cut-through and engaged audiences. Get ready to grow your soft power on a global stage!
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13:20
Workshop: Brand South Africa
Available to in person delegates only
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14:00
Panel: Understanding the Relationship Between Commercial Brands and Nation Brands
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14:50
"The Trillion Dollar Man"
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15:00
Panel: The Role of Sport in Developing Soft Power
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15:50
The Aboriginal Voice to Parliament in Australia and the Aboriginal Flag
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16:40
The Future of the Commonwealth
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17:00
Closing Remarks
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